CHRIS AND JJ JONES TALK GOOD BUSINESS

In an era where corporate social responsibility often feels rehearsed, Jones FM has carved out a refreshing exception - a partnership with North Kent Mind that is defined not by press releases, but by sweat, stamina, and a commitment to community well-being. What began as a modest charity run a few years ago - a buoyant 5K event that raised just over a thousand pounds - has matured into something far more ambitious. This year, the Jones FM team undertook a formidable multi-discipline endurance challenge: a demanding combination of cycling, sea paddling, and long distance hiking that pushed everyone well beyond their comfort zones. The test of grit was more than symbolic. It culminated in a remarkable fundraising achievement of £6,730, a sum that delivers tangible support to mental health services across North Kent. The significance of this contribution extends far beyond the number itself. For North Kent Mind such funding strengthens the backbone of its essential services: counselling, peer-led support, well-being programmes, and community-based recovery initiatives. The charity's work is rooted in values of openness, togetherness, and a refusal to give up on anyone who walks through their doors. It's precisely these values that Jones FM's fundraising embodies. The relationship between Jones FM and North Kent Mind has matured into something both understated and powerful. It is proof that when a company chooses to invest not just its money but its people, its time, and its wholehearted effort, the impact multiplies. Funds are raised, yes - but awareness is also lifted, conversations are opened, and the often silent subject of mental health gains new visibility. At a time when the demand for mental health support is steadily climbing, partnerships like this stand out as models of modern corporate citizenship: grounded, human, and driven by genuine purpose. And in that sense, Jones FM's latest achievement is more than a fundraising milestone. It's a reminder that meaningful change happens when businesses and communities move forward together.